Brandbook · 06
Voice
Trussot sounds like the software works: clear, steady and useful. Four principles guide everything we write, from a headline to an error message.
Plain
Write like you talk to a smart colleague. Short words, short sentences.
Write
See every lead in one place.
Not
Leverage a unified, synergistic lead-management paradigm.
Specific
Numbers and facts over adjectives.
Write
Teams close deals 23% faster in the first quarter.
Not
Revolutionary results that will transform your business.
Calm
Confident without shouting. No exclamation marks, no hype.
Write
Your data stays in the EU.
Not
The most secure platform EVER!!!
Human
Talk to people, about people. “You” and “we”.
Write
We’ll set it up with you in a week.
Not
Users are onboarded by the implementation team.
Writing the name
Always “Trussot”, one word, capital T. Products are one word too: SolidSales, SolidPeople, SolidX. Never “TRUSSOT”, “trussot” or “Trussot’s Solid Sales” in running text.