Brandbook · 04

Color

Four tile colors carry the brand; ink and paper do most of the work around them. Product screens use the Solid UI palette instead (see Foundations · Color).

Tile colors

Tile Blue

HEX: #2D5BFF
RGB: 45 91 255
Print: Pantone 2728 C

Tile Red

HEX: #F2482E
RGB: 242 72 46
Print: Pantone Warm Red C

Tile Amber

HEX: #FFB000
RGB: 255 176 0
Print: Pantone 7549 C

Tile Green

HEX: #16B364
RGB: 22 179 100
Print: Pantone 7481 C

Pantone values are the nearest matches; confirm with a printed proof before production.

Ink and paper

Ink

#0A0A0A · 10 10 10

Text and the logo name on light

Paper

#F2F2F0 · 242 242 240

Brand backgrounds, print stock

White

#FFFFFF · 255 255 255

Primary light background

Stone

#62625E · 98 98 94

Secondary text in brand materials

Proportion

Most of any layout is ink, paper and white. The tile colors are accents: together they should cover no more than about a tenth of a page.

White 45%Paper 25%Ink 20%Tiles 10%