Primary logo
Trussot
Trussot
Brandbook · 01
Logo
The Trussot logo is the Tiles symbol next to the name set in Inter Tight medium. It is the most important asset of the brand: use the files from Downloads, never redraw it.
Name pairings
Four ways to set the name were studied. Two are approved.
Trussot
1 · PlainOfficial
Medium weight, title case. Use it everywhere unless a rule below says otherwise.
Trussot
4 · Stacked capsFormal
Symbol above, spaced capitals below. Signage, certificates and documents.
Trussot
2 · BoldNot in use
Studied and set aside: heavier than the symbol needs.
Trussot
3 · LowercaseNot in use
Studied and set aside: too casual for an enterprise brand.
Construction
Each tile is 28 units with 4-unit gaps on a 100-unit grid. The name’s cap height matches the tile height, and the gap between symbol and name is 0.36 em.
- Tile
- 28 × 28 units
- Gap
- 4 units
- Symbol box
- 92 × 60 units
- Name
- Inter Tight 500, −2% tracking
- Symbol to name
- 0.36 em
- Symbol height
- 1.12 em