Brandbook · 03
Usage
Rules that keep the logo legible and recognizable: how much room it needs, how small it can go, which backgrounds it sits on, and what never to do with it.
Clear space
Keep an empty margin around the logo equal to the width of one tile (x). Nothing else enters this area: no text, no edges, no other logos.
Minimum size
Logo · 80 px / 20 mm wide
Below this, use the symbol alone.
Symbol · 16 px / 5 mm
The smallest size where the four tiles stay apart.
Backgrounds
The full-color logo sits on white, paper, black or a calm dark photo. On any other color use the mono version in white or black.
Misuse
Don’t
Don’t recolor the tiles or change their order.
Don’t
Don’t stretch, squash or rotate the logo.
Don’t
Don’t change the typeface of the name.
Don’t
Don’t add outlines, shadows or effects.
Don’t
Don’t place it on busy photos or patterns.
Don’t
Don’t put the color symbol on a color background.